On January 17, 2026, Sunrise Nutrachem Group grandly held its 16th anniversary celebration. All employees gathered together to reflect on the company’s sixteen-year development journey and key achievements, while also looking ahead to its future strategic direction.

At the opening of the ceremony, Group General Manager Mr. Chen Fugang delivered a speech. In his address, he reviewed the company’s development journey since its founding in 2009, consistently adhering to innovation and quality as its core driving forces, leading the enterprise to continuously deepen its presence and expand within the health and wellness industry. From its early entrepreneurial beginnings, to market expansion and the integration of industry and trade, to systematic operations and digital transformation, and further to the gradual expansion of its global market layout, the company has formed a relatively complete industrial chain and a stable development framework.In response to new opportunities in the industry, the Group systematically analyzed the three core driving forces of the global health industry—consumption upgrading, policy support, and industrial maturity—further clarifying its development direction and strategic positioning within the sector.

In 2025, the company achieved phased results in industrial park construction, business system optimization, and R&D and manufacturing capability enhancement, with overall operational efficiency and market competitiveness continuously improving. In talent development, the company has continuously recruited and cultivated high-quality professionals, optimizing its organizational structure and increasing the proportion of highly educated and multidisciplinary talent, resulting in a more stable and mature core team system. In terms of employee incentive and shared growth mechanisms, the company has further improved its dividend distribution, welfare, and honor systems, ensuring that development achievements are more broadly shared among employees, thereby strengthening organizational cohesion and sense of belonging.

Looking ahead, the Group has defined a “three-step” strategic roadmap: from 2026 to 2028, consolidating foundations and building regional benchmarks; from 2028 to 2033, aiming for capital market listing and achieving leapfrog development; and from 2033 to 2036, advancing industrial upgrading and ecosystem development to build higher-level industrial competitiveness. Meanwhile, the company continues to promote strategic initiatives centered on the commissioning of new industrial parks, comprehensive digital transformation, and deep expansion into the domestic market, continuously strengthening its long-term core capabilities. The Group’s vision is to build a thousand-acre-level health industry ecosystem, integrating production, R&D, services, and upstream-downstream industrial resources to form a multi-dimensional, synergistic, and continuously evolving industrial ecosystem.

During the celebration, a solemn commendation ceremony was held to recognize outstanding newcomers, employees, supervisors, and managers. Through experience sharing and interactive exchanges, the event further inspired employees’ motivation and confidence for growth. All departments signed annual “military orders,” clearly defining goals and responsibilities, breaking down tasks layer by layer, and fully mobilizing efforts for the upcoming year’s key initiatives.

The signing of the “military orders” is not only a commitment, but also a declaration of determination toward the future. It signifies that goals are no longer confined to paper, but transformed into actionable standards for every position; responsibilities are no longer abstract concepts, but are concretely implemented through every indicator, milestone, and execution step. All employees take this as a new starting point, actively embracing market changes and industry competition, sharpening their capabilities under pressure, improving efficiency through challenges, and strengthening team collaboration through practice.

Looking forward, all Sunrise employees will engage in the new phase of development with clearer strategic direction, stronger execution, and a more pragmatic working style. With the industrial park as the foundation, digital transformation as the engine, and a global vision as the direction, the company will continuously break through capability boundaries, enhance organizational competitiveness and innovation, and drive transformation from scale expansion to high-quality development.

The journey has begun, and the mission rests on our shoulders. Sunrise Nutrachem Group will continue to firmly advance its high-quality development strategy, accumulating strength in stability, expanding space through progress, and moving steadily toward higher goals.